Marketing Specialist

At Accenture, we work to ensure brand consistency and quality in every message, so for a corporate marketing role, success depends on aligning communications with our business strategy and collaborating closely with Marketing and Communications teams, using approved formats and processes. Reporting to the Italy & Greece Marketing Lead, the Marketing Specialist will join the Accenture Marketing & Communications organization, with a specific focus on Avanade and its business in Italy, supporting demand and pipeline growth through strategic marketing initiatives, executive programs, client engagement activities, events, communications, and partner marketing. This is a broad and highly visible B2B marketing role spanning the marketing-to-sales lifecycle, from demand generation and executive engagement to lead nurturing, communications, follow-up, and pipeline development. It requires strong ownership, organization, attention to detail, and the ability to translate business priorities into high-quality execution. Key Responsibilities Manage end-to-end planning and execution of executive events, customer experiences, roundtables, partner initiatives, and industry engagements, coordinating stakeholders, logistics, attendee engagement, communications, follow-up, and impact measurement Support demand generation, lead nurturing, and post-event follow-up in close partnership with sales and BDR teams, helping convert marketing engagement into qualified opportunities and pipeline Develop and coordinate communications and visibility initiatives, including thought leadership, social media, media relations, awards, and executive communications involving the Country Managing Director and Sales Leadership Team Coordinate project plans, budgets, vendors, reporting, and marketing operations, maintaining accurate trackers and monitoring campaign performance, lead progression, and pipeline contribution Build effective relationships with leadership, sales teams, Microsoft stakeholders, clients, agencies, partners, and vendors, acting as a trusted and proactive partner to the Marketing Lead across strategic and operational initiatives Compensation at Accenture varies depending on a wide array of factors including but not limited to role, level, seniority, responsibility, skillset, and level of experience. For this position, the job level is B2 under the Metalmeccanico National Collective Bargaining Agreement (C011). The gross annual salary range is between 33.059€ e 46.700€.