Head of B2C Growth

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of B2C Growth based in Italy. As Head of B2C Growth, you will own the full B2C growth engine, from acquisition and activation through retention, reactivation, and lifetime value. You will develop multichannel strategies across search, paid social, email, push, web, and app, with a strong focus on making the app the primary user channel. A key part of the role is…