Lead the commercial, marketing and specification strategy. -Drive sustainable revenue growth and strengthen market positioning. About Our Client Our client is a well-established international manufacturer operating within the construction and building materials sector. The company serves a broad customer base through distribution networks, specification channels and export markets, combining industrial expertise with a strong commitment to product quality, sustainability and operational excellence. Job Description Define and execute the commercial, marketing and specification strategy across domestic and international markets, ensuring alignment with corporate objectives and profitable growth targets. Lead market intelligence, customer segmentation, pricing discipline and channel development initiatives to identify new opportunities and strengthen competitive positioning. Develop and manage demand generation programmes, brand strategy, digital marketing activities and product launch initiatives to maximise market visibility and customer engagement. Lead and coordinate end-to-end commercial operations, ensuring effective collaboration between sales, marketing, product and specification teams to convert opportunities into sustainable revenue. Build and strengthen strategic relationships with key accounts, distributors, architects, engineering firms, developers and other influential market stakeholders. Direct multicultural commercial, marketing and specification teams, establishing clear objectives, developing talent and fostering a high-performance culture with full accountability for results. Monitor business performance through robust KPI frameworks, forecasting processes, budget management and continuous improvement actions to deliver revenue, margin and profitability objectives. The Successful Applicant Extensive experience in senior commercial leadership roles within industrial, construction-related or building materials environments, with exposure to international markets. Proven track record of delivering sustained revenue growth, managing large commercial organisations and owning significant budget and P&L responsibilities. Strong understanding of distribution models, export activities, commercial planning, CRM systems, business intelligence tools and performance management frameworks. Demonstrated ability to lead cross-functional teams, influence senior stakeholders and drive organisational transformation across geographically dispersed operations. Strategic, results-driven and highly resilient leader with excellent negotiation, communication and relationship-building capabilities, coupled with a strong customer and market orientation. What’s on Offer Executive-level position with broad international scope and direct influence on corporate strategy and business performance. Opportunity to lead commercial transformation initiatives and shape the future growth trajectory of a well-established industrial organisation. Highly competitive executive compensation package aligned with the strategic importance and impact of the role.

General Commercial Director

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