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The role: What's in the Box
You'll join the Brand Marketing team in Amsterdam and help shape how HelloFresh shows up across our digital channels in the Benelux. As Content Marketing Specialist, you'll work on the content our customers see every week (emails, landing pages, the app) making sure the right message reaches the right audience at every stage of the funnel.
You'll work alongside both local and global teams to keep our tone of voice sharp and consistent across markets. And you'll help us find better, faster ways to produce content, including with AI.
What you’ll do: The Recipe
- Write clear, engaging copy for different audiences, channels, and stages of the customer journey, with an eye on both product and conversion.
- Execute our content strategy across email, landing pages, the app, and touchpoints like social media and the printed booklet.
- Manage the content calendar alongside the team, coordinating campaigns, product updates, and always-on communications so everything lands on time.
- Review and approve content with a sharp eye for accuracy and consistency — and adjust visual designs when needed.
- Track content performance and turn customer and campaign data into concrete recommendations for what we do next.
- Brief agencies and cross-functional teams on what campaigns need, and keep everyone aligned along the way.
- Experiment with new tools and technologies, including AI, to make content creation, localization, and quality control more effective.
What you’ll bring: The Ingredients
- 0-2 years of experience in content management, online marketing, or CRM.
- Strong writing and communication skills in Dutch and English.
- Precision and attention to detail — you catch the things others miss.
- An interest in brand strategy and in what makes customers click, convert, and stay.
- The ability to manage several projects and stakeholders at once in a fast-moving environment.
- Curiosity about new tools and technologies, including AI, and how they can make marketing better.
Above all, we are looking for people who will make HelloFresh better. There are many different ways of developing skills, and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.
What we offer: The Toppings
Compensation & Financial Wellbeing
- Enjoy 20% off HelloFresh and 40% off Factor_ subscriptions.
- Access the "Benefits at Work" platform for discounts on brands like Nike, Bol.com, and IKEA.
- You'll receive a HelloFresh laptop, a €250 home office setup budget, and contribute to the Bedrijfspensioenfonds Levensmiddelen pension scheme (2026 rate 27.6%; employer pays 19.64%, employee pays 7.96%).
Health & Wellbeing
- Benefit from discounts on ClassPass and gym memberships via Bedrijfsfitness Nederland, free bootcamp classes (Amsterdam), and free subscriptions to Headspace and OpenUp.
- Get a 7,5% discount on additional health insurance at Zilveren Kruis in 2026.
Flexibility & Work-Life
- Work flexibly with our hybrid setup (50% office, 50% remote), plus a €2.45 daily remote work allowance.
- Receive 24 days of annual leave (pro-rated), plus one additional day per year of service (up to 30 days total).
- Full reimbursement for 2nd-class public transport to the office, plus €0.23 per km for car and bicycle travel.
- Eligible employees can work from another country for up to 8 weeks per year.
Career & Development
- Grow with our "Learning Never Stops" mindset: access internal/external opportunities, and join our cross-market mentoring program.
- A dedicated annual budget to help you keep learning, developing new skills, and growing your career.
Culture & Environment
- Enjoy fresh homemade lunches in the office (€3.00/day), weekly vrij-mi-bo (Friday drinks), quarterly strategy sessions, and team events.
Are you up for the challenge?
Please submit your complete application below including your salary expectations and earliest starting date.
After submitting an application our team will review this and get back to you within 5 business days.