Social Media & LinkedIn Growth Virtual Assistant

Looking for : Social Media & LinkedIn Growth Virtual Assistant Role Overview : We are seeking a proactive, growth-oriented Virtual Assistant (VA) to support the expansion of two purpose-driven social media communities on LinkedIn and Instagram . This role is ideal for a woman who is deeply interested in women’s health, hormonal intelligence, and community-led growth. The VA will work closely with the founder, a former executive and women’s health educator, to help scale audience reach, refine content strategy, and increase engagement while learning alongside a thought leader in female performance, biology, and wellbeing. This is the founder’s first experience working with a VA, so the role will begin collaboratively and evolve over time as trust and systems are established. Scope of Work : Core Responsibilities : Support content strategy and planning for: LinkedIn (thought leadership for executive and high-performing women) Instagram (Australia-focused community for women with endometriosis) Create and schedule platform-appropriate content (graphics, carousels, short-form videos/reels) Adapt messaging and content style to suit each platform’s audience and format Research relevant topics aligned with: Hormonal intelligence Female performance and leadership Endometriosis, inflammation, and lifestyle interventions Support audience growth , with a strong emphasis on: LinkedIn follower growth (goal: initial doubling from ~2,700 followers) Instagram growth within a specific geographic market (Australia only) Assist with building early-stage brand assets (e.g., content consistency, visual direction) in collaboration with the founder Track basic performance metrics and identify what content supports growth goals Future tasks may also involve direct community engagement (responding to DMs/comments) Note: This may be handed over gradually once trust and familiarity are established. Qualifications & Ideal Profile : Female candidate (content centers on menstrual cycles, hormones, and female biology) Strong experience with LinkedIn and Instagram content creation and growth Demonstrated understanding of platform-specific content strategies Ability to think strategically about growth and not just posting for consistency Experience growing accounts within specific geographic markets Comfortable collaborating with a founder and adapting to evolving workflows Strongly Preferred Interest or background in: Women’s health Hormones, menstrual cycle awareness, or wellbeing Holistic, cultural, or lifestyle-based health approaches Curious, research-oriented mindset Brings ideas and insights from their own cultural background Able to provide: Portfolio of past work (sample graphics and short-form videos (reels)) Case studies showing audience growth (e.g., follower increases, engagement improvements) Tools & Platforms: Primary Platforms: LinkedIn, Instagram Content Creation / Editing Tools: Canva (preferred but flexible) Photoshop CapCut (especially for reels/short-form video) Scheduling and workflow tools may be introduced later as needed Shifts & Hours : Starting with a minimum of 10 hours per week ; flexible shift Target Start Date: To be finalized after candidate selection and onboarding