tailkAbout the role
As we scale our presence across African markets, we are looking for a Performance Marketing Lead to serve as the strategic architect of our regional growth engine.
This is a senior leadership role with full ownership of performance marketing strategy across the continent — responsible for setting the vision, establishing frameworks, and driving growth across media channels with a focus on performance.
You will operate as a key voice in shaping marketing direction, partnering closely with executive and cross-functional leadership to align media investment with business priorities in one of the world's most dynamic and high-potential growth regions.
What you’ll be doing
Own the regional growth strategy — define the overarching marketing vision for African markets, including market prioritisation, channel philosophy, investment allocation, and long-term scaling roadmap
Shape brand presence at scale — collaborate on the strategic brand-building initiatives — including above-the-line, OOH, and large-scale media partnerships — ensuring a coherent identity across both performance and brand channels that drives long-term recognition and trust in key markets
Set strategic direction for paid acquisition — provide senior oversight across all performance and media channels (Google, Meta, TikTok, programmatic, affiliates, mobile DSPs), ensuring coherent strategy and optimal portfolio management rather than day-to-day execution
Influence cross-departmental priorities — act as a senior strategic partner to brand, media, product, analytics, and creative leadership, ensuring marketing requirements shape broader business decisions
Drive market intelligence and opportunity identification — lead the strategic assessment of market dynamics, competitive positioning, and user behaviour to identify and prioritise the highest-value growth levers
Champion a data-driven culture — translate complex performance data and analytics into clear strategic narratives and investment plans
Advise executive leadership — serve as the primary marketing voice at the leadership level, delivering clear reporting, forward-looking insights, and strategic recommendations that inform company-wide growth decisions
What you’ll bring
5+ years of experience in performance marketing or user acquisition
Fluency in English, French or Portuguese would be an advantage
Strong expertise with major performance marketing platforms
Advanced analytical mindset with the ability to turn data into decisions
Solid understanding of digital marketing fundamentals (paid media, funnels, attribution)
Excellent project management skills, with the ability to meet deadlines, and deliver results in a fast-paced, dynamic environment
Even better if
Experience in finance, gaming, or highly regulated digital industries
Experience working with both web and app acquisition at scale
Prior exposure to fast-growing, performance-driven environments
Tech Stack / Role Specific Tools
Knowledge of Media channels: Google Ads, Meta Ads Manager, TikTok Ads, Mobile DSPs, Display & Programmatic platforms
Experience working with OOH, DOOH, PR, Brand initiatives
Analytical Stack: Market Research tools, Competitors audits, Google Analytics, AppsFlyer/Adjust/ Singular/Kochava
Product Analysis Stack: BI tools, Metabase/Tableau/Power BI
If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.