Lead Generation & Blogging Virtual Assistant

Overview: The client is a motivational speaker and trainer who delivers impactful talks and workshops across corporate and educational sectors. He is seeking a proactive Virtual Assistant to help streamline his business operations by focusing on lead generation , blogging , and SEO-based content support — enabling him to dedicate more time to strategy, speaking engagements, and business growth. Key Responsibilities: Lead Generation & Prospect Research Conduct lead research primarily through LinkedIn and other relevant platforms. Identify potential clients, conference organizers, and event opportunities. Gather and validate authentic contact details (email, company, role, etc.). Maintain and update a lead database or CRM system. Support in initiating email outreach or preparing lists for email campaigns. Coordinate with Courtney on potential event proposals or outreach follow-ups. Blogging & SEO Content Management Draft and publish SEO-optimized blog posts based on Courtney’s brand, voice, and goals. Conduct keyword research to improve visibility and ranking for relevant topics. Manage blog posting on WordPress (formatting, scheduling, tagging, and linking). Refresh or repurpose existing content into optimized blog articles. Track blog performance and recommend improvements for reach and engagement. Administrative & Communication Support Send end-of-day or end-of-week updates on completed tasks and pending deliverables. Collaborate closely with Courtney to ensure alignment of tone, goals, and brand message. Maintain organized documentation of leads, blogs, and ongoing initiatives. Qualifications: Proven experience in lead generation , blog writing , and SEO optimization . Proficiency in LinkedIn research , email prospecting , and CRM management. Strong understanding of WordPress for blog publishing and management. Excellent written English and attention to detail in communication. Familiarity with SEO tools (e.g., Ahrefs, SEMrush, or Google Keyword Planner). Highly organized, self-driven, and able to work independently with minimal supervision. Nice to Have: Experience with email marketing tools (Mailchimp, ConvertKit, or similar). Basic understanding of video content workflows for potential future collaboration. Familiarity with motivational speaking , coaching , or corporate training industries. Work Hours: Part-Time (10+ hours/week, flexible schedule)