Director, Thought Leader Engagement & Peer-to-Peer Marketing – Gynecologic Oncology 

Director, Thought Leader Engagement & Peer-to-Peer Marketing –   Gynecologic Oncology     Location   Field-Based / Remote     Position Overview   GSK Oncology is seeking a Director, Thought Leader Engagement & Peer-to-Peer Marketing to lead the strategic integration of Key External Expert (KEE) Engagement and Peer-to-Peer (P2P) Marketing across the Oncology portfolio.   Reporting to the Brand Leads of   the   Gynecologic   portfolio , this role   is responsible for   developing ,   leading   and executing a comprehensive external engagement strategy that strengthens GSK's relationships with oncology thought leaders, enhances customer education, generates actionable insights, and advances brand   objectives .     The Director will lead a field-based team of Thought Leader Liaisons (TLLs) and   home office- based   Peer-to-Peer Marketing professionals,   creating a unified commercial strategy for external expert engagement, faculty development, peer-to-peer education, insight generation, and launch readiness for   the   Gy n- Onc   franchise.   T his leader will translate external expert insights into strategic recommendations, shape educational engagement models, influence brand strategy, and ensure alignment across   key functions such as:   Marketing, Sales, Medical Affairs, Analytics, Compliance, and Commercial Excellence.     This leader is accountable for building an industry-leading external engagement capability that transforms expert relationships and insights into differentiated commercial   strategy   and launch excellence.     Key Responsibilities   Strategic Leadership   Establish the strategic direction,   development ,   and execution of   o ncology's integrated external engagement strategy, encompassing KEE engagement, faculty development, speaker strategy, peer-to-peer education, advisory boards, and insight generation.   Establish short- and long-term strategic priorities for external engagement aligned to portfolio, franchise, and brand   objectives .   Ensure consistent and coordinated engagement across Hematology and Solid Tumor disease areas while preserving brand-specific needs.   Identify   emerging trends, market dynamics, treatment evolution, and stakeholder needs to influence future engagement strategies.   Serve as a strategic advisor to Oncology Marketing Leadership on KEE engagement, educational strategy, and external market perspectives.     Thought Leader Engagement Excellence   Lead and develop the TLL organization responsible for strategic engagement with national, regional, and local Key External Experts   (KEEs) .   Oversee KEE identification, prioritization, segmentation, and engagement planning across the Oncology portfolio.   Ensure robust process for insight generation, synthesis, prioritization, dissemination, and action planning to maximize commercial impact   Drive innovative   and compliant   approaches to   external   engagement, relationship development, executive interactions,   insight generation   and advisory board planning.   Establish performance metrics and KPIs to measure the effectiveness and impact of KEE engagement activities.     Peer-to-Peer Marketing Leadership   Lead the Peer-to-Peer Marketing organization responsible for customer education programs across   the   Gyn- onc   portfolio     Ensure peer-to-peer education strategies are informed by field insights, customer needs, and evolving treatment landscapes   Oversee speaker bureau strategy, faculty recruitment, onboarding, certification, and ongoing development   through you and your team .   Direct national and regional peer-to-peer educational   strategies , including live, virtual, third-party, and congress-based educational initiatives.   Ensure educational programming supports brand   objectives   while addressing evolving customer needs.   Continuously evaluate and   optimize   educational platforms, content delivery models, and customer engagement approaches.     Integrated Faculty &   Promotional   Speaker Strategy   Develop a unified faculty and thought leader strategy linking external engagement, peer-to-peer education, advisory boards, and future launch priorities .   Identify   and cultivate future faculty, advocates, and emerging thought leaders.   Create scalable faculty development frameworks to strengthen educational quality and customer impact.   Ensure coordinated management of   promotional   speakers and thought leaders across brands and franchises.   Partner   with brand teams to align faculty strategy to portfolio priorities and future launches.     Insights, Analytics & Market Influence   Establish a comprehensive external insight capability that integrates:    KEE interactions   Advisory boards   Congress engagements   Educational programs   Market feedback   Partner with Analytics, Forecasting, and Commercial Excellence teams to understand treatment patterns, customer engagement trends, and regional market dynamics.   Translate external insights into strategic recommendations that influence brand planning, educational investments, and engagement priorities.   Utilize quantitative and qualitative data to   optimize   resource allocation and customer engagement effectiveness.     Congress & External Meeting Strategy   Establish strategic   objectives   and engagement plans for national, regional, and local congresses.   Ensure congress investments generate measurable educational, strategic, and commercial value through coordinated engagement and structured insight capture   Ensure coordinated execution of KEE meetings, faculty activities, insight collection, and educational initiatives.   Drive post-congress insight synthesis and strategic recommendations.   Maximize the business value of Oncology's conference and congress investments.     Cross-Functional Leadership   Serve as a critical strategic partner   to   but not limited to:   Brand Leadership   Sales Leadership   Medical Affairs   Commercial Excellence   Compliance   Legal   Regulatory   Market Insights and Analytics   Lead cross-functional planning efforts to align KEE engagement and educational initiatives with business priorities.   Influence decision-making through data-driven recommendations and external market intelligence.     Team Leadership & Capability Development   Recruit, coach, develop, and   retain   high-performing teams across TLL and Peer-to-Peer Marketing functions.   Foster a culture focused on customer centricity, accountability, collaboration, innovation, and continuous improvement.   Establish clear performance expectations, development plans, and succession strategies.   Create organizational capabilities necessary to support future portfolio growth and launch excellence.     Operational & Financial Management   Oversee budget planning, investment optimization, and resource allocation across external engagement activities.   Manage agency partners, vendors, educational providers, and operational support functions.   Establish performance dashboards and metrics to evaluate business impact and organizational effectiveness.   Ensure all activities are executed in compliance with GSK policies, PhRMA guidelines, FDA requirements, and applicable regulatory standards.     Basic Qualifications   Bachelor's Degree   10+ years of pharmaceutical or biotechnology industry experience   7+ years of Oncology experience   Experience in Marketing, Sales Leadership, Account Management, Thought Leader Engagement, or Commercial Strategy   Experience directly leading people and developing teams   Experience in strategy development and execution   Ability to travel   approximately 50 –70%   (including weekends)     Preferred Qualifications   Experience in   Women’s Health (ovarian, uterine, breast, cervical, etc.)    Advanced degree (MBA, Master's, PharmD, PhD or equivalent)   Significant experience   in both external expert engagement and commercial marketing strategy   Demonstrated success influencing senior commercial leadership and enterprise-level decision making   Experience leading large, geographically dispersed teams   Strong scientific, commercial, and business acumen   Demonstrated ability to translate market insights into strategic action   Experience managing speaker bureaus, faculty development programs, and educational initiatives   Experience applying data and analytics to drive high-impact business decisions   Strong financial and resource management capabilities   Experience leading through organizational change and ambiguity   Exceptional communication and executive presence   Proven ability to influence across a complex matrix organization     If this role matches your experience and goals, we encourage you to apply. We welcome candidates from all backgrounds who bring curiosity, respect, and a commitment to improving patient care. #LI-GSK #GSKCommercial Skills Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy     Please visit  GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees. Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. 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