THE POSITION The Senior Trade Marketing Manager is responsible for defining and executing the trade marketing strategy across key customer channels (pharmacies, vet clinics, pet stores, chains, mass market, and others), ensuring superior customer activation, category growth, and commercial excellence. The role acts as the critical link between Marketing, Sales, Commercial Excellence, Supply, and external partners, translating brand strategies into impactful customer-facing activation plans that…
Senior Trade Marketing Manager
Boehringer Ingelheim
IT
🎯 Senior🧭 Marketing🏢 Healthcare🗣️ Italian
Required skills
salestrade marketingmarketing strategy
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