Retail Marketing Coordinator

Role: Coordinator, Retail Marketing

Department: Retail and Sales

Reports to: Manager, Retail Marketing and Sales

Type: Full-Time

Location: LA/NY Preferred

Required Work Authorization: USA

Crown Affair is looking for a highly organized, detail-oriented, and proactive Coordinator, Retail Marketing & Sales to support the day-to-day execution of our retail business, with a strong focus on Sephora. This role is ideal for someone who is excited to build a career in retail marketing within the prestige beauty industry and is eager to gain exposure to retailer marketing, product launches, merchandising, sales support, and cross-functional brand operations at a high-growth company.

You will work closely with the Manager, Retail Marketing & Sales and partner cross-functionally across Brand, Creative, Product Marketing, Operations, and Education to help bring retail initiatives to life.

What you will do—

Retail Marketing Execution

• Support the planning and execution of retailer marketing programs and initiatives across Sephora and key retail partners, ensuring projects are delivered on time and aligned with brand and retailer objectives
• Assist in the planning and execution of product launches, retail marketing campaigns, promotional moments, sampling initiatives, and seasonal activations, translating brand strategy into compelling retailer experiences
• Own completion and submission of retailer launch materials including product information, pricing, imagery, copy, timelines, and operational requirements, to ensure seamless execution supported by cross-functional collaboration
• Maintain internal and external retail marketing calendars, trackers and timelines, ensuring all deliverables and milestones stay on track to support retail execution and business operations
• Help manage retailer requests and communications, ensuring timely follow-up and execution across accounts
• Support development of retailer meeting materials, presentations, and recaps
• Support business reporting by maintaining sales trackers and monitoring promotional performance and retailer marketing placements to inform recaps and planning
• Assist in competitive reporting and market research to identify opportunities within the prestige beauty landscape

Store & Digital Merchandising

• Own the development of visual merchandising briefs for fixture updates, animations, and in-store marketing support, ensuring accuracy and alignment across stakeholders
• Own execution and coordination of asset uploads and copy updates across retailer platforms, ensuring all product pages reflect the latest brand standards and launch timelines
• Manage ongoing product page audits across retailer sites to ensure brand consistency, accuracy, and alignment with current merchandising standards, identifying and resolving content gaps as needed
• Monitor ratings and review sentiment across retailer product pages and identify notable trends or customer feedback themes
• Coordinate cross-functional feedback rounds between internal teams and creative partners to ensure timely delivery of assets

Cross-Functional Coordination

• Support end-to-end planning and execution of new product launches across retail accounts, partnering closely with Brand Marketing, Product Marketing, Creative, Operations, Education, Sales, and external retail partners to ensure seamless execution
• Track project timelines and key milestones across multiple initiatives, proactively identifying risks, following up on outstanding deliverables, and ensuring teams remain aligned against deadlines
• Support the coordination of in-store events, retailer activations, conferences, trainings, and experiential marketing initiatives by managing logistics, timelines, creative assets, shipping needs, and vendor communications as needed
• Support the planning and execution of sampling programs, gratis initiatives, gift-with-purchase offers, and seeding opportunities in partnership with Operations and Supply Chain, ensuring inventory, timelines, and retailer requirements are met
• Collaborate with all internal cross-functional stakeholders to ensure retail initiatives are integrated with broader marketing campaigns and business priorities
• Identify opportunities to improve workflows, documentation, and cross-functional processes to drive greater efficiency and operational excellence across the Retail Marketing organization

Key Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 1–2 years of experience in retail marketing, trade marketing, ecommerce, merchandising, sales support, or related fields
• Familiarity with Sephora and the prestige beauty retail environment preferred
• Strong proficiency in Google Suite; experience with Asana or similar project management tools is a plus
• Excellent organizational, written communication, and project management skills
• Ability to prioritize multiple deadlines while maintaining accuracy and attention to detail
• Passionate about prestige beauty, retail, and the evolving Sephora landscape
• Comfortable working in a fast-paced, high-growth environment
• Collaborative and eager to work cross-functionally across teams

About Crown Affair—

Crown Affair is a first of its kind haircare brand that empowers people to redefine their relationship with their hair through accessible luxury products, guidance, and community. We believe that loving your hair starts with understanding how to care for it. Each product we make is developed to work together with any (or all) of our other products, so that together they form more than a routine: it’s a ritual. We’ve partnered with dedicated craftsmen and chemists around the world to create thoughtfully sourced products you’ll love using each and every day.

The anticipated base salary range for this position is $70,000-$80,000. Exact salary depends on several factors such as experience, skills, education, and budget. In addition, Crown Affair offers a variety of benefits to eligible team members, including health insurance coverage, wellness and remote support programs, paid leave programs, education-related programs, Unlimited PTO, paid holidays, and others. Many of these benefits are subsidized or fully paid for by the company.

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