Paid Social Specialist (US)

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles. Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.  ŌURA is seeking a detail-oriented and performance-driven Paid Social Specialist (US) to support the execution and optimization of our paid social programs. This role is highly executional, focused on campaign setup, optimization, testing, and performance analysis across platforms such as Meta, TikTok, Snapchat, and other emerging social channels. You’ll work closely with Paid Media leadership, channel leads, analytics, creative, and agency partners to ensure paid social campaigns are structured effectively, optimized rigorously, and aligned to both performance goals and regional campaign priorities. What You’ll Do Paid Social Execution Build, launch, and optimize campaigns across Meta, TikTok, and other social platforms (e.g. Reddit, Pinterest, Snapchat, etc).  Manage audience targeting, budget allocation, creative trafficking, and campaign structure to drive efficient growth. Conduct ongoing performance monitoring and implement daily/weekly optimizations. Testing & Creative Optimization Support structured testing across creative variations, audiences, placements, and bidding strategies. Analyze performance trends (CTR, CVR, CAC) to uncover optimization opportunities that support both channel performance and regional campaign objectives. Partner with Creative to provide data-informed feedback on messaging, formats, and content iterations. Technical & Platform Operations Ensure accurate tracking, pixel implementation, product catalog hygiene, CAPI integrations, and event configuration. Maintain clean account structure and campaign documentation. Support audience uploads, exclusions, and segmentation strategies. Performance Reporting Monitor and report on key metrics including CAC, CVR, engagement rates, and spend pacing. Translate performance data into clear insights and recommendations for both media and regional stakeholders in weekly, monthly, and quarterly reporting. Partner with analytics and channel leads to connect platform results with business outcomes through advanced measurement (e.g. Brand Lift Studies, MMM, Incrementality).  Cross-Functional Collaboration Collaborate with paid social lead, paid media generalists, and regional marketing stakeholders to ensure cohesive cross-channel strategy. Work closely with agency partners to ensure high-quality execution and optimization rigor. What We’re Looking For 2-3+ years of hands-on experience managing paid social campaigns (Meta and TikTok required; Pinterest, Reddit,  Snapchat preferred). Strong understanding of campaign structure, audience targeting, creative testing, and performance optimization. Experience running performance-focused paid social ads for omnichannel consumer brands. Comfort analyzing data and translating performance metrics into optimization actions. Detail-oriented, highly organized, and comfortable operating in-platform daily. Strong collaboration skills and ability to thrive in a fast-paced environment. What Makes This Role Different Deep hands-on expertise within paid social, with a focus on executional excellence and optimization rigor. Highly hands-on and creative-performance focused. Critical to driving scalable customer acquisition through social platforms. Embedded within a global paid media team focused on measurable growth across multiple regions. Benefits  At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health and add to our benefits! What we offer: Competitive salary and equity packages Health, dental, vision insurance, and mental health resources An Oura Ring of your own plus employee discounts for friends & family 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off Paid sick leave and parental leave Amazing culture of collaborative and passionate coworkers Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future. Region 1: $93,500 - $110,000 Region 2: $85,000 - $100,000 Region 3: $79,900 - $94,000 A recruiter can determine your zones/tiers based on your US location. We are not considering candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Nebraska (NE), South Dakota (SD), Vermont (VT), West Virginia (WV), and Wisconsin (WI)   Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics. We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Disclaimer: Beware of fake job offers! We’ve been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note: Our jobs are listed only on the ŌURA Careers page and trusted job boards. We will never ask for personal information like ID or payment for equipment upfront. Official offers are sent through Docusign after a verbal offer, not via text or email. Stay cautious and protect your personal details. To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes.