Marketing Associate

Description

Overview:

Red Rover is seeking an organized, proactive, and eager-to-learn budding marketer or early-career marketing professional to support the execution, coordination, and day-to-day operations of our growing marketing organization as a Marketing Associate.

The Marketing Associate plays an important role in helping ongoing campaigns, programs, and initiatives stay organized, execute successfully, and remain aligned across marketing and cross-functional teams.

This role collaborates across teams, contributing to a wide variety of marketing initiatives and projects. Working alongside experienced marketing leaders, the Marketing Associate will build a broad foundation across campaign marketing, product marketing, content strategy, customer marketing, field marketing and events, sales enablement, and go-to-market execution while helping the team operate more efficiently as Red Rover continues to grow.

The ideal candidate is highly organized, collaborative, and detail-oriented, and enjoys variety, continuous learning, and fast-moving projects. They're eager to gain hands-on experience across all aspects of modern B2B SaaS marketing.

What You’ll Do

Marketing campaign & program support

• Support the planning, coordination, and execution of integrated marketing campaigns and strategic initiatives across multiple marketing programs
• Assist with email campaign preparation and scheduling, webinar coordination and preparation, campaign timelines, promotional communications, marketing calendar coordination, campaign asset coordination, website & CRM management, and cross-functional coordination
• Help ensure campaigns remain organized, on schedule, and aligned across marketing and sales teams

Cross-functional coordination & team support

• Help coordinate projects, communication, and day-to-day marketing initiatives across sales, SDR, and marketing teams
• Support activities including project timeline management, meeting preparation, action item tracking, workflow coordination, internal communications, marketing request management, project documentation, team follow-up

Event & field marketing support

• Support the planning and execution of webinars, conferences, customer events, regional marketing initiatives, and field marketing programs alongside marketing team
• Assist with webinar event logistics, registration management, presentation and speaker coordination, promotional campaigns and communications, sales coordination, post-event follow-ups, etc.
• Assist with strategic planning and onsite execution logistics for tradeshows, conferences, and regional events
• Help contribute to memorable customer and prospect experiences before, during, and after each event

Content & marketing asset coordination

• Support the marketing organization in publishing and maintaining marketing content library and sales resources across multiple channels
• Assist with blog publishing, marketing asset organization, webinar materials, sales collateral materials, digital asset management, social media scheduling, website content coordination, and content library management

Marketing operations & team organization

• Help maintain the operational foundation that keeps the marketing organization running efficiently
• Support activities including project tracking, campaign organization, campaign performance reporting support, workflow management, budget tracking assistance, tradeshow and events calendar management, etc.
• Assist in marketing database updates and campaign and program builds alongside marketing operations team

Professional growth & continuous learning

• Take an active role in developing marketing knowledge and expanding level of responsibilities over time
• Demonstrate curiosity, initiative, and a willingness to continuously improve and learn while eager to build experience and deepen knowledge across demand generation, campaign marketing, product marketing, brand marketing, content strategy, customer marketing and advocacy, field marketing and events, marketing operations, go-to-market strategy, and AI and traditional or emerging marketing technologies

Requirements

Qualifications:

• 0-3 years of experience in marketing, communications, business, customer-facing roles, events, or related fields
• Bachelor's degree in Marketing, Communications, Business, or related field preferred
• Strong organizational skills with exceptional attention to detail, proven project management skills preferred
• Excellent written and verbal communication skills
• Positive attitude with a willingness to learn and take initiative
• Ability to manage multiple priorities in a fast-paced, collaborative environment
• Strong follow-through and reliability
• Comfortable working cross-functionally with multiple teams
• Familiarity with Microsoft Office and SharePoint/OneDrive
• Experience with Canva, HubSpot, or similar marketing platforms and tools is a plus
• Interest in SaaS, education technology, or B2B marketing environments preferred
• Ability to travel 15-20% to attend department summits, company events, and regional/sales events

Bonus Skills

• Experience supporting marketing campaigns, events, or social media initiatives
• Familiarity with email marketing platforms or marketing automation tools
• Basic graphic design experience using Canva or Adobe Express
• Experience with project management platforms such as Asana, Monday.com, or Airtable
• Experience writing or editing marketing content
• Interest in AI tools that improve marketing productivity and execution
• Exposure to CRM platforms such as HubSpot or Salesforce
• Experience working with K-12 education or other mission-driven organizations

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