iGaming Head of Growth / B2B Demand Lead

Type: Part-time / Fractional (8–12 hours per week) Location: Remote (EU time zones preferred) Industry: iGaming (Casino & Sportsbook) Goal: Generate qualified booked meetings for Workanova’s outsourced CX / Player Support About Workanova Workanova provides outsourced customer support and managed CX services for iGaming operators (casino & sportsbook). We operate on a pay-per-seat model and focus on SLA-driven delivery (quality, response time, resolution, reporting). Your Mission Own and run a demand generation engine that consistently drives qualified meetings with iGaming decision-makers (Head of CX / Player Support, COO, Head of Ops). You will create the plan, execute through the right people, set targets, and report directly to the CEO. Requirements Key Responsibilities 1) Strategy & Planning (first 2 weeks, then ongoing) Define ICPs (casino/sportsbook operators) and buyer personas Build Workanova’s lead-gen positioning, offers, and messaging Create a 90-day demand gen plan (channels, budget, targets, timeline) Define tracking, attribution, and reporting requirements 2) Execution & Coordination (hands-on leadership) You will drive delivery through a small execution team (freelancers/agency), including: PPC/Google Ads specialist Landing page + tracking implementer (GA4/GTM, HubSpot forms, Calendly) Copywriter + designer (landing pages, case studies, creatives) 3) Performance Marketing & Funnel Ownership Launch and optimize Google Search campaigns (high-intent keywords) Set up and run retargeting Own landing pages, conversion rate optimization, and lead qualification flow Improve lead quality (not just volume) 4) Targets, Reporting & CEO Communication Set weekly targets and run weekly optimization cycles Deliver a simple weekly report (spend, booked calls, CPL/CPA, lead quality, next actions) Lead a weekly 30-minute review with the CEO 5) Hiring Support (required) Participate in HR interviews to help select and onboard the right people/contractors for execution (PPC, tracking/landing pages, copy/design) Provide interview questions, scorecards, and final hire/no-hire recommendations What Success Looks Like (30/60/90 Days) First 30 days ICP + messaging + offer finalized 1–2 landing pages live with full tracking working end-to-end Google Search campaigns live + negative keyword strategy implemented Weekly reporting in place 2 short case studies / proof assets prepared (anonymized OK) By day 60 Consistent weekly iteration and measurable improvement Lead quality feedback loop working (clear definition of “qualified”) Lower cost per booked call and improved landing conversion rate By day 90 Predictable baseline of qualified booked meetings/month Repeatable playbook for ongoing scaling KPIs Primary: Qualified booked calls per month Cost per booked call Qualified lead rate (% matching ICP) Secondary: Landing page conversion rate Search CTR/CPC and keyword performance Execution velocity (deliverables shipped weekly) Requirements (must-have) Proven B2B demand gen experience in iGaming (operator or supplier side) Track record of generating pipeline (booked calls / SQLs) — not just awareness Strong understanding of Google Search intent , landing pages, and conversion optimization Able to manage execution via contractors/agencies and ship weekly Comfortable with GA4/GTM basics + CRM workflows (HubSpot preferred) Nice-to-have Experience marketing BPO/outsourcing or high-ticket B2B services Understanding of iGaming CX realities (peaks, VIP expectations, SLA-driven ops) Benefits What We Offer: Competitive monthly salary with attractive commission structure Top-tier training provided by industry-leading experts Opportunity to grow within a fast-expanding international company Positive and supportive team environment Comfortable office space in central Belgrade Happy hour Private healthcare plan