Area Sales Manager

Job Title:

Area Sales Manager

Reports to:

Director of Sales- East

Location:

Remote- New York Metro

Status:

FT/Exempt

Compensation:

$70,000 – $80,000 annual base salary, plus a competitive bonus opportunity. Final compensation will be commensurate with experience, skills, and qualifications.

ABOUT THE COMPANY

ROAR is redefining hydration for a new generation. In a category that has become overly serious and hardcore performance obsessed, ROAR stands for something different: hydration that is expressive, effortless, and rooted in real life. Built for people who move, connect, and live life out loud, ROAR delivers complete hydration with vitamins, antioxidants, and electrolytes - all with just 20 calories and 3g of sugar or less per bottle.

More than a beverage, ROAR is a cultural signal - bright, approachable, and fun. It rejects the intensity and rules of traditional hydration in favor of something more human: joy, spontaneity, and the kind of movement that doesn’t need a scoreboard. This positioning has resonated with consumers and retailers alike driving strong momentum across both natural and conventional retail, where ROAR continues to expand rapidly and now ranks as the #2 brand in the natural channel within the enhanced water category.

ROLE OVERVIEW

ROAR Organic is seeking a hands-on Sales Leader to drive profitable growth in a fast-paced, high-growth environment. This role is responsible for leading all sales activities across grocery customers in the New York Metro area, including new business development, key account management, and executing data-driven strategies to expand market share and increase brand awareness.

The ideal candidate brings a proven track record of scaling high-growth brands profitably, with experience managing both established and emerging grocery retailers, as well as partners. They are highly relationship-driven, resourceful, and action-oriented, with strong communication and organizational skills. This leader excels at building and implementing the strategies, tools, and processes needed to support sustained growth.

KEY RESPONSIBILITIES

• Deliver against Annual Operating Plan targets, including gross/net sales and trade spend objectives.
• Grow distribution and topline revenue with a focus on regional and independent retailers.
• Execute customer sales strategies, promotional calendars, and account plans.
• Leverage distributer incentive programs and independent retailer promotional opportunities to drive sales.
• Conduct weekly route rides with distributor sales representatives to support execution and identify growth opportunities.
• Develop and own a field execution strategy based on weekly trend reports, promotional planners, and merchandising opportunities.
• Manage and execute trade spend programs to drive profitable growth and promotional effectiveness.
• Leverage syndicated data (IRI, SPINS) to communicate compelling, retailer-specific presentations.
• Track, measure, and analyze performance metrics, including ROI.
• Represent the brand at regional and national trade shows, customer meetings, and industry events.

SKILLS & EXPERIENCE

• Minimum 2 years of CPG sales experience.
• Strong understanding of the beverage and grocery landscape, including retailers and distributors.
• Experience executing sales planning initiatives.
• Creative, solutions-oriented problem solver with a strong sense of ownership and accountability.
• Thrives in a hands-on, fast-paced, entrepreneurial environment.
• Proficient in Microsoft Excel and PowerPoint; experience with syndicated data tools (SPINS, IRI) preferred.
• Ability to travel extensively as needed.
• Ability to stand and walk for extended periods.
• Ability to lift up to 30 pounds.
• Must be authorized to work in the U.S. without current or future sponsorship.

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