Activation Associate - Home

ABOUT THE GROUP From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 5,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea. Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day. JOB OVERVIEW Lavazza is one of the world’s most iconic coffee brands, and we’re growing fast in North America. As our Activation Associate, you’ll sit at the heart of that growth story, owning the trade marketing strategy and execution that puts Lavazza on shelves and in front of shoppers across major US and Canadian retail accounts. This is a high-ownership role for a commercially minded marketer who wants to see their work translate directly into brand momentum. You’ll manage budgets, shape the in-store experience across top retailers, and lead our trade show presence – all while collaborating across sales, marketing, and finance to drive measurable results. Location: New York City, NY Work model: Hybrid Travel: As needed up to 25% of time Base Salary range: $85,000–$95,000